What kind of Caller ID is used for COS projects?
For every project that is managed in COS a specific 10-digit phone number is used for the caller ID. When determining a CID, a local area code is used for the 10-digit number. This service is provided at no additional cost.
Why do Caller ID's matter?
In the age of spam callers and spoof numbers, reaching the masses by telephone has never been more difficult. It is important to be mindful of every detail of a campaign, big or small, to foster trust with the people receiving calls. A call is more likely to be answered or a text is more likely to be opened when the recipient can see that the message is coming from an area code that they recognize.